The 2021 National Women’s Month Celebration serves as a tribute, a platform, and a call to action that highlights the extraordinary roles of ordinary Juanas in the society as trailblazers and harbingers of change. This celebration is also a venue to discuss and address the issues that women continue to face so empowerment can be fully achieved. The campaign is also a call for concrete, sustainable, and inclusive actions towards gender equality.



In the Philippines, the following issuances serve as legal bases for the annual national campaign:

Proclamation No. 224 s. 1988 declaring the first week of March each year as Women’s Week and March 8 as Women’s Rights and International Peace Day

Proclamation No. 227 s. 1988 providing for the observance of the Month of March as Women’s Role in History Month

Republic Act (RA) 6949 s. 1990declaring March 8 of every year as National Women’s Day.


Juana Laban sa Pandemya: Kaya!


This year’s campaign is different from the previous ones because it is set in the COVID-19 pandemic backdrop, which posed both challenges and opportunities for women. Hence, this year’s observance highlights women’s participation in battling the pandemic as well as discusses gender issues exacerbated by the pandemic. It is the time to delve deep into the gender issues that emerged or become more felt during the health crisis, feature women who thrived despite the circumstances, and share support systems and government programs that address women’s issues and concerns.


Suggested Activities for Stakeholders:

Produce information materials about agency/LGU services for women – agencies and LGUs are encouraged to create and distribute information materials (online and print) featuring the list of their gender-responsive programs and services which women can avail, as well as simplified steps and requirements to avail of such. Agencies with major programs and services for the public in response to the COVID-19 pandemic are enjoined to publicly disclose the number of their women beneficiaries as they promote how more women could avail of their services. Hanging of the official 2021 NWMC banner in front of offices and uploading to website and social media accounts. Participating agencies and stakeholders can also produce and distribute different IEC materials on the National Women’s Month Celebration and laws on women. #PurpleMondays. Wear anything purple on all the Mondays of March or even color your hoods with purple to signify support for women’s empowerment and gender equality. Online advocacy. Stakeholders can use the NWMC Facebook Profile Frame that PCW will release in late February. They can also showcase their activities online and join the online thread using #WomenMakeChange. Follow and share PCW’s official social media accounts to help us reach more Juanas. Serbisyo para kay Juana encourages government agencies and private organizations that offer direct services, transactions, and products to the public to give special treats like freebies, discounts, special lanes, and other promos for women and girls on International Women’s Day (March 8) and/or other dates in March as a form of appreciation for women’s various contribution in the society. This initiative helps make the NWMC more known and felt by “everyJuana.”


PCW-organized Activities


Juana Laban sa Pandemya: Kaya! Online Forum Series

The PCW will conduct an Online Forum Series dubbed as “Juana Laban sa Pandemya: Kaya!” This will serve as a platform to discuss women’s experiences in dealing with the pandemic, and provide practical information and ways forward to help them. The entire series will be conducted in partnership with the UN Women Philippines Programme Office.

This event is open to the public for free! There is no need to pre-register or reserve a slot, since this will be streamed live via PCW’s Facebook page. Participants can interact with us and the speakers through the comments feature of the Facebook livestream. An e-certificate of attendance shall be issued only for viewers who will be able to comply with all the requirements that will be announced during the livestream. Simple prizes also await those who will win in our mini-quiz/energizer questions, so gear yourselves up with general information about the NWMC, the Magna Carta of Women, and Gender and Development in general! Certificates and prizes shall be sent out after the series, until the month of April 2021.

Below is the list of specific forum topics and dates. Please visit this page and the PCW’s official Facebook page for news and updates.

March 3, 2021 – Juana, Nangunguna Laban sa Pandemya (exact time to be announced later)

This episode is anchored on the International Women’s Day theme: Women in Leadership: Achieving an equal future in a COVID-19 world”. It aims to feature inspiration stories and messages from women who managed to lead and thrive in our fight vs the pandemic.

March 8, 2021: Kumusta ka, Juana? (exact time to be announced later)

In this episode, the PCW will feature practical tips in survival and recovery from the pandemic and government programs for women in hardly-hit sectors. These include tips on how to manage and cope with work and home duties during community quarantine, looking after women’s mental health, and gaining information about employment opportunities, entrepreneurship, and other livelihood programs of the government.

March 17, 2021: Bida si Juana sa Panahon ng Corona (exact time to be announced later)

This episode will put on spotlight women’s contributions in addressing the pandemic and the disproportionate burden that they carry. The PCW will also honor women frontliners, workers, entrepreneurs, home makers, community volunteers, and other #SuperJuanas during this health crisis.

March 31, 2021: Juana Cares, We Care, Let EveryJuan Care (exact time to be announced later)

This episode will tackle the unpaid care work, or the services that women provide in their homes and in communities, from preparing food to taking care of children, the ill and the elderly.

Online Advocacy

#MyWonderJuana. This enjoins netizens to share a minuter-story featuring an inspiring “Juana” who was able to hurdle the challenges of the pandemic and empower others to remain hopeful. The goal is to showcase the different roles that women from all walks of life play to help families, communities, and nation afloat amidst the pandemic. PCW will monitor #MyWonderJuana and send simple prizes to netizens who post #MyWonderJuana stories that PCW will feature/share in our official social media page (a post should be made public).

#MySuperJuan. Through this campaign, netizens can share an uplifting social media post featuring a male person who does his share in doing unpaid domestic work, which are stereotypically labeled as a woman’s job. The goal is to spotlight on Juans who share household chores in order to contribute in normalizing the redistribution of unpaid care work. PCW will monitor #MySuperJuan and send simple prizes to netizens who post #MySuperJuan stories that PCW will feature/share in our official social media page (a post should be made public for us to monitor).

#JuanaSays. Now on its 7th year, this online advocacy provides a daily dose of inspirational quotes from Filipino women. 2021 NWMC Viber Sticker Pack. PCW will release a new set of Viber stickers for the 2021 NWMC, featuring positive messages that promote gender equality and women’s empowerment.

MusikJuana Songwriting Contest

Relaunch and start of promotions for the MusikJuana Songwriting Contest – search for a musical piece that will help popularize the 12 areas of concern of the 1995 Beijing Declaration and Platform for Action (BPfA). The awarding of winners will be in September 2021, in line with the BPfA anniversary.